BIG HOUSE EXPRESS, LLC.

    CASE STUDY 02

    Go-To-Market Launch & Fulfillment

    THE PROBLEM

    Go-To-Market Launch & Fulfillment

    An emerging beauty brand required full operational infrastructure to launch into retail and direct-to-consumer channels.

    THE SCENARIO

    What we walked into

    • Early-stage hair care brand entering market
    • No SKU structure, WMS/IMS, or fulfillment workflows
    • Required support across retail, DTC, and salon distribution
    • High expectations for brand presentation and execution

    HOW WE HELPED

    What BIG HOUSE EXPRESS did

    • Designed scalable SKU architecture and inventory structure
    • Implemented WMS/IMS integration for real-time visibility
    • Advised on packaging for durability + brand experience
    • Built kitting workflows (salon kits, bundles, promos)
    • Enabled multi-channel fulfillment (B2B + DTC)
    • Supported launch execution and ongoing operational strategy

    THE RESULTS

    From Concept → Scalable, Multi-Channel Operation

    99%+
    Fulfillment accuracy
    10×
    SKU growth
    from 2–4 to 20+ SKUs
    Same-Day
    Fulfillment readiness
    from unreliable
    • Successful multi-channel launch — 100% readiness across Retail (B2B), Direct-to-Consumer (DTC), and Kitting / Salon Distribution
    • Scaled pallet footprint from 5–15 pallets to 200+ pallets
    • Delivered consistent, high-quality customer experience — 1-day readiness
    • Positioned fulfillment as a growth driver, not a bottleneck

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